Blake Sales Associates, Inc. is a manufacturer's representative sales organization covering the Western United States. B.S.A. is the largest sales organization in the West, and is known for its quality of people that make up the organization. BSA represents some of the finest products in the pool and spa industry.


In memory of our Founder May 16, 1940 - June 20, 2001

Bob started his career in the pool and spa industry in 1981 working for Polaris Vac Sweep. In 1984, he became the National Sales Manager for Anzen Products and held that position until 1986 when he founded Blake Sales.

Through the years Bob served on various committees for N.S.P.I. at local, regional and national levels and as President of the San Diego Chapter. He was past chairman of the International Spa and Tub council, served on the N.S.P.I. national board of directors as a representative of the Manufacturers Agent council, and was the National Executive Board's Secretary in 2001.

Bob built a strong Company with a solid foundation and had a vision for the future. We honor him as we continue to pursue the goals that he established from the start.


Mike began working in the Pool Industry in 1982 for Polaris Vac Sweep where he reported to his Sales Manager, Bob Blake as the Southern California Territory Manager for Polaris. When Polaris acquired Anzen in 1984, Mike joined Bob again as the Western Regional Sales Manager for Anzen. The combination of working for these two different Companies caused for Mike to become familiar with the Distributors, Pool Builders, Pool Retailers, Spa Retailers, Spa OEM's and the Service Trade throughout the Western Territory. This experience proved to be invaluable as he joined Bob once again two months after Blake Sales was founded, and the need to be able to sell multiple product lines to the broad customer base was a must.

Mike is currently running the day to day operations and administrative duties as the President of Blake Sales while still very involved with the management of the infield sales people, plus maintains sales calling responsibilities for the San Diego and Hawaii territories along with some of BSA's key customers throughout the west.

Mike has served on the NSPI Board for the San Diego chapter since 1998 and became the Chapter President in June 2001 where he served a two year term. In 2003, Mike was elected to serve on the National Manufacturers Agent Council of NSPI, which has since become APSP. Where Mike became Secretary, Vice-Chariman and Chairman in 2009-2010.


John Grucky began his career in the Swimming Pool and Spa Industry in 1978. He worked for Kern Products managing the Phoenix Branch as well as acting as the areas outside salesman until Kern merged with CPM in 1980. That year he went to work for Today's Swim and Patio as an assistant store manager and later as a manager in the Mesa location. In 1982 he met Bob Blake and in 1983 went to work for Bob as the outside salesman for Arizona, New Mexico and Utah for Polaris Vac Sweep. In 1985 he became the Western Regional Manager for the renamed company, Alopex Industries. In 1987 he rejoined Bob to the recently formed company Blake Sales Associates. John's responsibilities include the Arizona, New Mexico, Utah, Colorado, Boise and Colorado markets as well as working with several of the BSA staff. As I look back on my career, my retail experience probably afforded me the best insight of what it takes to be successful, and to have empathy for the homeowner. The Polaris training in "pull through" marketing still is the most viable method of insuring the manufacturers we represent success. And finally my relationship with Bob Blake instilled within me that you need to enjoy the process, and its all about people. For that and his friendship I will always be indebted.